Sony Mobile Communication Inc. is a multinational mobile phone company headquartered in Tokyo, Japan, owned by Sony Corporation. In 2013, Sony Mobile’s new series XPERIA was born, bringing Sony mobile phones to a whole new level that is dynamic, bold and strong.
 
The origin of Sony is from a Latin word, Sonus, which means the root of sonic and sound. Sony’s eminent dedication to audio performance is noted by all music lovers.
 
Born in a camera company, Sony Mobile offers the best camera feature. Sony Mobile smartphones XPERIA will never miss any moment.
 
Both sound, the influence of the company name, and light, the most important element of a camera, share the same property, which is a wave. Going back to its root, the concept of the space is CAVE, where sound and light waves are born.
 
The concept CAVE is used by adapting cave’s natural characteristics such as stalagmite and stalactite, as well as the irregular forms that can be seen in the interior of a cave. Light earthy colours are used together with the original colours used in Sony logo, which are black and white. The colour purple is also applied in form of light to represent the light wave.