Leica Camera AG`is a German manufacturer of Leica cameras. Leica cameras were born from the greatest dedication to their users. The lenses are still hand-manufactured. Each piece of Leica camera has undergone through a long conscientious process. The craft is still preserved to attain the best quality and satisfy the customers’ expectations.
 
Inspired by its most valuable features which are the lenses and shutter, both components always complement each other to capture a story. Leica cameras’ lenses are layered one on another where the users can adjust the lenses to find the best focus. A camera shutter creates a unique pattern as it shuts to take the view.

Layers of lenses and the pattern of camera shutter inspire the design concept in this project. The photography enthusiasts will experience the elegance and spirit of Leica as they walk in throughout the store.

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Leica cameras’ lenses and shutters manage to capture history, moment and memory while a new definition of luxury is born, a dedication.